![]() This article originally appeared in our Circularity Weekly newsletter. Ultimately, Houdini wants to enable and inspire people to reconnect to nature.Going PFAS free, and other circular lessons from an outdoor apparel company Ever since the start in 1993, Houdini has challenged the norms of the outdoor industry, as a company led by women, as innovators of sustainable design and as pioneers of circular business models. Houdini is an odd band of friends from Sweden on a quest to reimagine the future of circular sportswear. ![]() For more information, please visit and follow Polartec on Instagram, Twitter, Facebook and LinkedIn. Military and allied militaries, and contract upholstery markets. Polartec products are used by performance, lifestyle, and workwear brands from around the world, the U.S. Polartec fabrics offer a wide range of functionality, including lightweight wicking and cooling, warmth and insulation, breathable weather protection, fire resistance, and enhanced durability. Since inventing the original PolarFleece in 1981, Polartec engineers continue to advance the science of fabric by creating problem solving technologies that improve the user experience. Polartec®, a Milliken & Company brand, is the premium provider of innovative and sustainable textile solutions. “The Storyteller campaign perfectly expresses the sustainable ethos and value added by Polartec fabrics, namely the comfort and durability it takes to become a lifelong companion.” About Polartec® “We’re thrilled to partner with Houdini on their campaign celebrating the Power Houdi and the Mono Air Houdi, just as we’ve partnered on product development for almost 30 years,” says David Karstad, Polartec VP of Marketing and Creative Director.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |